August VonkWho can help us stay visible in AI search?
With 11+ years in organic growth, he has worked across travel, marketplaces, fintech, property, payments and data, both in-house and as a consultant.[1]
His focus is not just getting pages to rank. It is making sure brands keep appearing when search moves from ten blue links to one generated answer.
His work covers SEO and organic growth strategy, GEO and AI visibility, technical SEO, content strategy, CRO, measurement, and search-led product and delivery support.[2]
In other words: less “here is your 80-slide audit”, more “here is what to fix, why it matters and who should do it”.
Currently Head of SEO at Tourlane, he takes on a small number of consulting and advisory projects alongside his role.[3]
SEO that gets found. GEO that gets cited.
Google rankings. AI answers. And the increasingly important bit in between.
Strategy without the 74-slide deck.
Clear priorities your content, product and engineering teams can actually ship.
Traffic is nice. Growth is better.
SEO, GEO and CRO tied back to leads, customers and commercial impact.
More than 11 years across marketplaces, travel, fintech, payments, property, point of sale and data businesses.
I've also built organic growth programmes from inside venture-backed businesses.
Which means I know what happens after the consultant leaves the meeting.
Find the demand. Own the right pages. Stop wasting effort on the rest.
I turn search demand, competition and existing performance into a clear organic growth strategy: what should rank, what needs improving and what your team can safely stop doing.
Get mentioned in the answers people increasingly never leave.
I help you understand where your brand appears across AI Overviews and LLMs, which sources influence those answers and what you can do to increase your visibility and citations.
Make it easy for search engines to understand your site.
Crawling, indexing, rendering, internal linking, structured data, JavaScript and migrations, prioritised by impact rather than how scary the error message looks.
Create less content. Make the right content work harder.
I map search demand to your existing pages and decide what should be created, improved, merged or retired.
More value from the traffic you already have.
I use data, user behaviour and experimentation to find where organic visitors drop off and what is worth testing next.
Know whether the work is actually working.
SEO performance, Search Console, analytics, AI visibility and crawler behaviour brought together into reporting people outside the SEO team can understand.
Less manual work. More things actually shipping.
I help improve CMS structures, automate repetitive marketing work and turn growth ideas into a backlog developers can realistically deliver.
Search didn’t die. The clicks just moved, and the ones that remain matter more.
Sources1 SparkToro / Similarweb2 Ahrefs3 Similarweb4 Semrush
Search, AI visibility, technical messes or teams that just need to get moving.
How I'd help
I'll find what is holding the site back across crawling, indexation, rendering, internal linking and performance, then turn it into a prioritised action plan and developer-ready tickets.
How I'd help
I'll turn search demand, competitors, AI visibility, content, technical opportunities and measurement into one clear 6–12 month roadmap. Including what not to waste time on.
How I'd help
I'll step in for launches, migrations, hiring gaps or periods of change and own the strategy, prioritisation, stakeholders and delivery.
How I'd help
I'll show you where your brand appears across ChatGPT and other AI search experiences, what gets cited, how competitors compare and how to measure it properly.
How I'd help
I'll map demand to the right pages and work out what to create, improve, merge or remove, including queries increasingly answered before anyone clicks.
How I'd help
I'll turn strategy into a realistic backlog, run prioritisation and sprints, and bridge the gap between marketing, product, design and engineering.
How I'd help
I'll act as a senior second brain for your team, challenging roadmaps, experiments, technical decisions and AI search plans before you spend months going in the wrong direction.
10/10 partner. Unfortunately incapable of looking at a website without auditing it.A home for tools, resources and opinions that do not need another 2,000-word SEO article written around them.
I can probably help.
